Taptitude : a testament to modern game design concepts

Taptitude Windows Phone

Taptitude Windows Phone

Taptitude Windows Phone

Gamification. There’s a word that’s easy to hate. It describes the use in other media of the techniques used by games to draw in players. Which in a very many cases, has meant nothing more than cynically using our innate love of being ‘rewarded’ – even when said rewards are nothing more than numbers, or labels – to trick us into thinking we are achieving something. So it is that certain stores now don’t just have loyalty cards, they encourage shoppers to earn ‘achievements’ by purchasing a certain amount of items; that websites encourage us to fill out forms and details by keeping a running tally of everything we’ve submitted – what’s that, my profile is 87% complete? I guess I might as well finish filling it… This ‘brave new world’ of gamification has attracted a lot of attention, and a lot of criticism, for its manipulation of people through our natural impulses to earn rewards and to complete things.

More relevantly to us, the lessons learned from gamification – the manipulation of people using simple metagames – are making their way back into games. Obviously, having originated with games in the first place, it’s not as though we haven’t had these elements floating around already: these are the tricks that RPGs use to make us put up with unimaginative sessions of grinding. They’re the spark that led to the introduction of Achievements with the Xbox 360. They’re the reason for the system of unlocks in games like Call of Duty. But they are getting more prevalent, and being used in more situations where they absolutely have no place, used to excuse lazy design, to extract players’ time and money with minimum effort.

As you might have guessed from the preamble, Taptitude abuses the lessons of gamification in exactly this manner.

A collection of minigames, Taptitude uses several intertwining reward structures to keep the player’s interest. The most traditional are the stars – every minigame can reward you up to five stars, depending on how well you do in it. Stars unlock further games, as well as slowly filling up a completion bar to show you just how well you’re doing across the game as a whole. Then there are coins – again, coins are rewarded for success, but also from pick-ups in certain games. Coins can be spent to purchase unlockable items in different games – from bonus abilities to make the games easier (essential for getting five stars in some cases), to simple aesthetic tweaks – and even some utterly inane abilities such as having a minigame auto-update your position on the leaderboard, saving you from having to press a button. The unlockables also have their own progress bars, displayed alongside the star completion bar and a total play time bar whenever a level is completed, encouraging you to try and get your hands on everything.

The systems intermingle heavily in certain minigames: some are actually gambling systems (slot machines, blackjack and a coin toss) which allow you to wager your coins, in which the game actively encourages you to bet high by tying the stars earned in these games to the amount won. Others, like Coin Miner, not only allow you to collect large amounts of coins, they require you to purchase upgrades to have any success with them.

And the game knows how to please you. Start up a new game after a day or two of not playing, and it’ll pop up with a ‘reward’ of 1000 coins. And in case the three metrics of star-, upgrade- and time-completion weren’t enough, the game allows you to use coins to purchase another three progress bars: total number of games played, total stars earned (including repeat earnings – so earning 5 stars twice fills gives you 10 stars towards this bar), and total coins earned. If you want to play a game which will tell you just how much you’re progressing in every possible respect, you’ve come to the right place.

Unfortunately, if you actually wanted to play some decent games, you’ll want to look elsewhere.

The 43 minigames currently available sound like a generous amount, until you realise that they all fall within a narrow range of genres, and all share the same, incredibly simple (and not particularly attractive) aesthetic, with a very few exceptions. So, for example, there’s “Draw a Triangle”, where you have to, um, draw a triangle. Then there’s “Draw a Square”. And “Draw a Circle”. And “Draw a Star”. And “Draw a Heart”. And finally “Draw Shapes”, which has you draw that triangle, and that square, and that circle, and that star, and that heart, all in a row. Variety!

Then there’s the avoidance levels. Hold the phone level, then tilt it to keep your ball away from incoming obstacles. Then do so while staying in a spotlight. Then do so against patterns of obstacles. Then do so while picking up friendly objects. You get the idea.

The fact is that of these 43 minigames, many are clones of one another; several are clones of other smartphone games (Shape Ninja bearing an uncanny resemblance to Fruit Ninja, for example) or of card games and gambling machines; not one is original or particularly well executed. The real game comes from the aforementioned metrics – the 3 (or 6, after upgrading) measures of your ‘success’ in the metagame. These measures of your success, of your worth, try to distract you from the awfulness of the games you are playing, and they succeed – for a while.

And then it hits you. Then you realise that you’ve been wasting your time doing things you don’t enjoy, simply because there are goals that the game insists you should be reaching, that there are bars that need filling. You’re executing mundane, menial tasks, instead of something you might actually enjoy, because of the game’s exploitation of your natural compulsion to complete things, to reach targets set you. And it’s a horrible feeling – the feeling of wasted time.

Don’t waste your time on this. Unfortunately, BestWP7Games’ scoring system doesn’t allow me to award below a 3 for this game, as those scores are reserved for games that are actually, literally broken in some way. Taptitude, for all its sins, does actually work. It just doesn’t deserve to be played.

Taptitude Gameplay Video

Taptitude Screenshots

Version Under Review : 4.3.0.0

Taptitude is a FREE game for Windows Phone 7

Our Rating for Taptitude

Rating


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  • http://tinyurl.com/tranbeirn47921 http://tinyurl.com/tranbeirn47921

    I truly tend to go along with pretty much everything that has been posted inside “Taptitude
    : a testament to modern game design concepts”. Thanks for
    pretty much all the info.Thanks for your time,Kandi

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  • wp7guy

    Wow I was excited to see my favorite wp7 game get some recognition on this site but couldn’t disagree with the review more. Taptitude is easily the best free game you’ll find and deserves 5 stars.

    Most of your complaints about filling up progress bars and unlocking things are what I enjoy about games and Taptitude does a superb job with tons of things to do, I have yet to get bored with it.

  • Jordan

    Taptitude is my favorite WP7 game and the only game I’ve played longer than 15 minutes on the phone. My friend was playing it and I decided to give it a try, now I’m hooked!

    I actually enjoy most of the games and the “gameification” is just icing on the cake for me, keeping me coming back.

    I agree that it could use some more polish but it still beats 90% of the other free games I’ve tried on that front.

    The “clones” are some of the best free games out there, Bally Bounce (doodle jump), Shape Ninja (Fruit Ninja), Black Jack, the snake game, and a bunch more are fun and could stand on their own. Being packaged in a huge collection with interconnected features makes it even more awesome.

    Maybe I’m just a different kind of gamer or have ADD or something but I really like “gameification” the way Taptitude has done it.

  • http://www.fourbrosstudio.com/ Brandon Furtwangler

    Wow, as one of the developers of Taptitude, that was one of the most painful reviews I’ve seen. That said, I thank you for taking the time to express your opinion, and we will feed it back into our decisions as the game evolves.

    I’d like to give our side of the story and address your concerns directly. Yes Taptitude rewards you for everything, that’s the point. People love that. We have over 5000 reviews with a 4.74 / 5 average rating…that’s the highest rated app on WP7. Our average user plays 17 minutes per day! Let me repeat that, people love this kind of game…even if it’s not your cup of tea. As a reviewer, I would hope that you recommend apps that people like, even if you personally don’t enjoy that genre.

    There is a large niche that we quite happily satisfy with a new FREE game every WEEK. Yes, individual games aren’t as polished as other games, but they are fun to play/compete against your friends with, and the game is updated rapidly enough to keep you coming back if you get bored drawing hearts or whatever. We have heard loud and clear from our customers that the meta-game features are what keep them coming back.

    Finally, the game polish… There are 3 of us working on this game in our spare time. We have full time jobs during the day. If you’ve ever tried to write a game, you know it’s a ton of work and creating one per week is insane! We do it because we love it, and I think that shows as we constantly add new user-suggested features. What we’ve found is that people don’t care actually care about that extra 10% polish as much as a reviewer might weight it. They’d rather have 10x more variety and addicting features like coins/upgrades/redeem codes/leaderboards/etc that tie the games together. This is our niche. It may not be for everyone, but we hope to please those that are into min- game games. If you want massive polish and very little variety, you have a large selection of over priced LIVE enabled games to choose from on WP7.

  • http://www.fourbrosstudio.com Nate

    Hi, I’m one of the developers of Taptitude and just wanted to leave my thoughts on some of the points you bring up in your review.

    First, thanks for taking the time to play and review Taptitude! My brothers and I have enjoyed building Taptitude from an initial set of 5 really simple games into the collection of 44 mini games with overarching meta game that it is today (yes the 44th game is out now if you get this week’s update) and we constatly look for feedback like this review to help make it better.

    With Taptitude, we strive to build a game that we would like to play and also a game for the WP7 community. For us, improving and growing Taptitude each week is a fun hobby and is extremely gratifying. We recieve about 10 emails a day from fans of Taptitude requesting features, games, upgrades, etc. and many of these ideas make it into the game. In fact, the “achievements” system itself started out as a fan idea that we really liked and wanted ourselves so we added it last week. “Draw a Heart” was requested by multiple people because for some reason the other 4 draw games weren’t enough (you can only draw so many perfect triangles!). Literally *all* of the gambling games were requested multiple times and remain fan favorites (and provide a nice coin sink to keep our coin economy from inflating too much).

    Of the 44 games we currently have, we think everyone will find a few that they enjoy. They may find a few that they they find redundant or boring and maybe a few they absolutely hate. This is OK in our opinion because we try to allow progress to be made without playing or mastering every single game. For the “hardcore” completionists, they will find gratification in getting 100% stars even on games they wouldn’t otherwise play (like Sudoku for me).

    For those that are not interested in “completing” the varoius stats, the core competitive aspect has remained unchanged for the games. Leaderboards are available for every game. It is true that some games have upgrades that help increase your score thus becoming a requirement for top leaderboard scores, but if you are in it to win it you will spend the virtual coins to get the upgrades (and if its a game you like then you probably already have those upgrades). Many of our fans prefer to compete with their friends by handing the phone back and forth (in real life!) so the upgrades are not a factor.

    As I mentioned, we try to keep the evolution of this game in line with what we want to play and what the WP7 community wants to play. We have over 5000 positive reviews on the marketplace, with many mentioning that they love the metagame aspects that you criticise us for. Taptitude is one of the highest rated, and most rated, apps on all of marketplace (Bing Visual Search for top rated WP7 apps had us at #1). It is hard for us to ignore the direct and indirect feedback pushing us toward increasing the metagame aspects of Taptitude.

    The game is free, it is updated weekly, and will continue to evolve as a collection of mini games and as a metagame.

  • Arkady Elterman

    I just want to thank Wiper for his excellent observations and meaningful insights. Well thought and eloquently written article.

  • FTheK

    I’ve had this game for quite a while, before the coins and upgrade system were implemented, and have got to say I enjoyed it more previously. Before the game was about getting good scores, and it has a nice leaderboard system so it worked really well. Was also fun to compete with my friends if we were sat at the back of a boring lecture or whatever. The concept of drawing a triangle and circle etc isn’t particularly fun, but drawing an almost perfect one and getting well over 2000 points actually was. Trying to get 5 stars on everything was challenging but fun as well.

    Now they’ve changed it from trying to get the best scores to trying to get the most complete game, and that doesn’t really appeal to me. I want to play the game because I want to, not because I feel like I have to. And trying to compete using the online scores is pointless now because, as you said, some games you actually have to buy the upgrades or you’re at a serious disadvantage. So it seems either I grind away until I can afford to completely upgrade a game so I can finally compete and find it fun again, or just play it with no real hope of ever getting a good score. And even fully upgrading a game wouldn’t really work because the point of these games is they’re short and sweet, I don’t want to spend longer getting the coins to make a game fun than I’ll actually spend playing it before I get bored.

    All in all it’s not a bad game, I suppose it depends what you want out of it. All the mini games are well done and smooth, even if they aren’t original, and the little loading screens are useful and on occasion quite funny in the ‘tip’ section. I would definitely have preferred it, if they did have to introduce the coins, that you could only upgrade superficial things like the graphics or add buttons or whatever, not interfere with the actual gameplay because that makes collecting them mandatory rather than a choice. I think I’d probably give the game a 4/5 because although it’s not my cup of tea anymore, I can see that other people will enjoy it and a lot of effort has been put in to make everything run smoothly and work well. Worth downloading.

    • wiper

      Aye, I can imagine that the game was a lot more pleasant minus the constant urging to Do More Now and Earn More Coins to Get More Stars pushing you away from simply playing the games that you enjoy. Even then I probably wouldn’t have been too generous to it – there are simply too few games that stand up, with the vast majority being filler (and all being clones/reuses of very, very old designs) – but I certainly wouldn’t have been so negative, or angling for so low a score.

      Of course, as Saijo has pointed out it’s a particularly subjective issue, so I do understand that there will be people coming at it from the other angle, who will find the experience to have been improved by the implementation of the overarching metagames. It’s divisive like that.

      Edit: I should also thank you for providing such a detailed comment – it’s always good to have reasoned criticism from the community, and particularly valuable when you offer us a perspective we lack (i.e. that of somebody who’s been playing Taptitude far longer than I)

  • TomT

    I love this game , have been playing it for a few weeks now, I want MOAR

    • Jordan

      lol same here, my only complaint is my battery dies constantly from playing this game too much.

  • http://www.1800pocketpc.com Saijo ( Cyb4n )

    Its similar to playtomo ( http://www.bestwp7games.com/playtomo-no-i-don%e2%80%99t-know-what-the-name-means-either.html ) but this title has been updated multiple number of times ( over 20 + times ) since May 2011 when it was launched trying to add more content on Tuesdays I think ( Taptitude Tuesdays its called ), which at times leads to clones of the same title and less than inspiring games like draw a shapes ( which is not cool ) .. but I think over all given the variety of games and options you have you will find a few games that you will enjoy .

    Regarding Gamification : I am someone who is for Gamification ( if done rightly ) , I think it’s a great way to engage your audience and reward valuable members in the community. , truth of the matter is I have been looking at implementing such a system on the site. From Yann’s description some of the stuff like < < auto-update your position on the leaderboard with out the need to click a button >> sounds cheeky and I think is a nice touch and < < 1000 coins after coming back to the game in 2 to 3 days >> I would have said that is a great way to keep your customers coming back for more.. I guess being a content publisher ..I am kinda hardwired that way ^_^

    If I were to review this title I would have probably ended up giving it 4 , which goes to show no 2 reviewers are alike :) .

    This gives me an idea , I want you guys ( our readers + staff ) who decide to try this game to come back and post your individual rating out of 5 ( 1 being the lowest and 5 the highest ), just want to see the kind of response this game generates :)

    • wiper

      Indeed – what ruined the experience for me is something that would actually improve it for you – it’s a bit of a marmite issue, is the implementation of completion-based metagames in all and sundry!

      • http://www.fourbrosstudio.com/ Brandon Furtwangler

        wiper, how would you feel about a ‘simple mode’ option?

        This would be a mode where we hide all the upgrades, stats, coins, etc and just let you unlock levels with stars.

        It would be a subset of what we already have, but it sounds like your main complaint is that you feel pressured to participate in the stats/upgrades, even though they’re completely optional.

        • wiper

          That would actually improve things for me, though my core reservations about quantity over quality – which you’ve made clear is a conscious design decision – would remain. It’s not necessarily a ‘polish’ issue, mind (you’ll notice I’m a big fan of simple indie releases such as Tumbler: http://www.bestwp7games.com/tumbler-marbulous.html ), but as someone who’s been gaming since the 80′s there are certain game-types I’ve seen done so very many times before – in old PD compilations and the like – that I’m fairly exacting when it comes to judging them. If the minigames were more varied and less, well, titles that I’ve played a hundred times on tens of platforms in the past, then I’d be far less down on the product as a whole.

          All that said, as soon as I’d finished writing the review I looked at the user ratings of Taptitude and realised just how many people disagree with me on that point. It came as a surprise, but it’s undeniable – you’ve found a market that really do enjoy your game. I’m clearly just not a part of that market, and I can’t help but criticise the game as such.